Tim O’Reilly has an excellent article, called What Is Web 2.0 — Netscape as a Web 1.0 company, focusing on selling server software, and Google as a Web 2.0 company that began life as a web application. Good articles, good criteria on what embracing the principles of Web 2.0 can mean.

“… never sold or packaged, but delivered as a service, with customers paying, directly or indirectly, for the use of that service. None of the trappings of the old software industry are present. No scheduled software releases, just continuous improvement. No licensing or sale, just usage …”

– Tim O’Reilly on Google as Web 2.0 company

There a great article over at A List Apart by Cameron Moll (a designer I admire highly), essentially on the motivations to redesign a website. “The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven.” Does your web site need a complete overhaul and a fresh new look and layout? Or does it simply need a slight adjustment, to better align the presentation of key messages and key priorities. What’s your motivation? Is it simply because your site design is more than 150 days old? Or is it because market forces, or your understanding of your marketplace, has changed, and you need to align your marketing efforts to the expectations and needs of your customers?

“The essence of strategy is choosing what not to do.”
– Michael Porter, Havard Business Review article, “What is Strategy?“